West Palm in push for Tri-state hedge funds

fin-dist-map

They might as well have had the meeting on the dock. The water was sparkling, the sun, shining, the mega-yachts, rocking gently in the breeze. If you wanted to make an impression….

The city and Business Development Board launched a campaign Friday to brand a large swath of downtown as The Flagler Financial District, a bid to lure hedge funds and other financial firms from the chilly Northeast. Along with the geographic designation comes a new website, flaglerfinancialdistrict.com/, boasting of the city’s amenities and an ad campaign set to hit Tri-state trade publications from December through April.

At a meeting at noon in the Lake Pavilion — as close as you can have a waterfront gathering and have air conditioning — Mayor Jeri Muoio was joined by Russell Marcus, chief of business and economic incentives for the Florida Department of Economic Opportunity; Emily Clifford, chair of the county Business Development Board’s Financial Services Task Force; and Chris Roog, the mayor’s director of economic development.

The district lines stretch from the middle bridge to just north of the north bridge, from Rosemary Avenue on the west to the waterfront.

More details coming in tomorrow’s Palm Beach Post.

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