The Marathon of the Palm Beaches is back, with a new name: The FITTEAM Palm Beaches Marathon.
FITTEAM, a Palm Beach Gardens healthy lifestyle company, announced Friday that it signed a three-year agreement to become the title sponsor of the event, which was recently acquired by Ken Kennerly’s K2 Sports Ventures.
The event, which was cancelled in 2016, is scheduled to return Dec. 1-3.
Kennerly, who also is executive director of the Honda Classic PGA golf tournament in Palm Beach Gardens, sais K2 also hopes to add fireworks and entertainment to the running event.
Fitteam is a good fit as a marathon sponsor, because the company is focused on Wellness, Kennerly said.
“Our strategy is to create a three-day weekend experience for runners and their families to come and enjoy everything we have in Palm Beach County with the Sunday marathon as the anchor of the weekend,” he said.
For more information on The FITTEAM Palm Beaches Marathon, visit palmbeachesmarathon.com. In-season registration is open through October 31 at $100 for the Marathon, $80 for the Half Marathon and $35 for the 5K. Prices then increase an additional $5 through race week.